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Southampton Business Hosts Masterclass with World-class Sommelier

WINE expert, Gerard Basset MW, joined forces with marketing experts Carswell Gould for the first in a series of wine tasting masterclasses in Southampton on Thursday (March 27).

The integrated marketing and communications agency, based in the city centre, welcomed the world-class sommelier as it hosted the exclusive wine tasting for specially-invited clients and guests. The event, part of Carswell Gould’s return on investment campaign for 2009, drew parallels between wine and marketing, highlighting to guests how they could make sure they got the very best of both.

Gerardisone of only 277 Masters of Wine in the world,has beennamed Best Sommelier in Europe and runner-up in the Best Sommelier of the World Competition three times. He and his wife Nina own and run the award-winning New Forest boutique Hotel Terravina.

During the masterclasses he introduced guests to four New World Pinot Noir wines, focusing on each individual’s wine’s virtues in appearance, nose and palete.

Ed Gould, Carswell Gould’s Creative Director, said: “As part of our campaign to highlight the importance of excellent return on marketing investment we’re focusing on positives rather than negatives. We wanted to do something relaxed, fun and optimistic to counteract the present emphasis on the recession and downturn. Everyone seems to be talking about the problems but we want to focus on solutions and the opportunities available. Tonight was a great way of showing that by having the courage to invest and be bold you can still see great returns – and have fun at the same time.”

Guests included top level representatives from; Southampton City College, Fareham College, Theatre Royal Winchester, Glenside, Hampshire County Council, PSP – sponsor of the Southampton Boat Show, Goadsby, Mazars and The Southern Daily Echo.

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